Spend Your Attention
A platform for brand marketing leveraging the utility of NFT's.
Learn more about AMARK
AMARK will function as an engine for adoption and usefulness of the XAC currency.
ECONOMICS OF XAC VALUE
Trojan Horse for Crypto
Cryptocurrency has a retail adoption problem
AMARK SOLVES THE CRYPTO ADOPTION PROBLEM WITH BUILT-IN ADOPTION HOOKS
XAC Attention Addresses
Attention Addresses are linked to AMARK consumer data and have specific rules enforced by the XAC protocol. There are two key functions of attention addresses:
XAC-Lock is a feature that encourages continued consumer engagement with AMARK. The XAC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XAC attention awards paid to consumers continually matures into availability as new XAC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XAC balance, giving consumers a consistent flow of value to spend within the ecosystem.
XAC-Burn is enforced at the protocol level. All transfers to Attention Addresses require 5% of the XAC transferred to be burned. The XAC -Burn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XAC currency as protocol rules enforces a 5% burn. As such, merchants are effectively scaling the supply of XAC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XAC to an equilibrium reflective of demand from the ecosystem.
Interactive Value Calculator
The calculator below demonstrates how the AMARK ecosystem scales based on five interdependent drivers of success. These variables are adjustable in the calculator with the defaults representative of early merchant and consumer test results.
Total Token Sale Funds Contributed
AVG number of businesses added per salesperson weekly
AVG number of customers added per business weekly
Marketing Offer Redemptions per Consumer Annually
Market Price of XAC
Merchant Demand for XAC
(Total XAC Spent on Marketing Annually)
Values in XAC Tokens (Not $)
Cumulative XAC Burn
(Enforced at the Protocol Level)
Values in XAC Tokens (Not $)
Represents O&O, franchise and affiliate sales teams
Frequently Asked Questions About AMARK & XAC
AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.
Cryptocurrency is also the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.
Demand for BTC is largely speculative resulting in significant price swings which would negatively impact the AMARK ecosystem. In addition, there is a high concentration of bitcoin ownership which is a further risk to its value and therefore a risk to AMARK.
AMARK expects to quickly build fundamental demand for XAC through regional ecosystems resulting in wide distribution of the XAC currency. If XAC appreciates in value over time, marketing through AMARK will become more effective for businesses from an increased consumer demand for XAC. Greater consumer participation will result in greater ROI for businesses. The efficiency increase will lead to more businesses marketing through AMARK.
The activation of AMARK allows merchants to purchase XAC through the attention marketing system and distribute it to consumers via targeted advertisements.
Consumers will join AMARK through local businesses to earn rewards in exchange for their attention and use XAC as a payment for goods and services across all AMARK businesses.
Consumers will sign up to receive rewards from their favorite local businesses. In-Store discounts, XAC redemption and attention rewards combine to offer consumers significant value. The first-time customer onboard is a simple process. The entire process can be completed within 60 seconds.
The efficiency of the AMARK system allows the fees charged to merchants to be far lower than current solutions. Current solutions are 3 to 7 times more expensive than AMARK. In addition, there are no subscription fees and no cost to the merchant until AMARK delivers a completed sale.
Payment terminals are provided by AMARK at no cost and there is a simple learning curve with virtually no merchant training necessary.
AMARK provides an AI based remarketing tool that allows a merchant to efficiently increase the frequency of their customer visits. Frequency improvements from a current customer base can have significant effects on margin for a merchant.
The remarketing tool is also free to merchants and offers customers a significant amount of value in exchange for their attention. In addition, a merchant adding customers to AMARK blocks competing businesses from reaching their customers.
XAC Token SALE
The AMARK token sale will not follow the path of previous projects. The system is rollout ready and will be in-market prior to the token sale:
PRIOR TO ANY TOKENS SOLD
Twenty months of development and testing, the AMARK system is roll-out ready.
Pre-Sale funds will build out sales teams and initiate strategic market execution.
The AMARK system will be in-market prior to the token sale. The sale funds will scale O&O sales teams and roll out affiliate and franchise expansion models.