Spend Your Attention

A global network of attention ecosystems where merchants purchase the commodity of attention from consumers in exchange for their business.

AMARK is solving REAL problems

  • Local marketing inefficiency from the inability to capture customer attention
  • The need to collect personal data by marketing solutions
  • Poor consumer and merchant adoption of cryptocurrency

Learn more about AMARK

Trojan Horse for Crypto

Trojan Horse

Cryptocurrency has a retail adoption problem

Merchants

  • Little incentive for a local business to accept cryptocurrency for goods and services as crypto still not held by enough consumers.
  • For many businesses it is currently too complicated to accept crypto in-store and then convert it to fiat currency.

Consumers

  • Little incentive for consumers to purchase cryptocurrency off exchanges and then use it as a payment vehicle for goods and services.
  • Low acceptance by local merchants and other payment methods are easily available.

AMARK SOLVES THE CRYPTO ADOPTION PROBLEM WITH BUILT-IN ADOPTION HOOKS

Merchants

  • Merchants will use AMARK because it offers a superior marketing system over incumbent solutions. It builds consumer frequency, retention and profitability while introducing an innovative no-risk fee model based solely on in-store transactions sent by AMARK.
  • AMARK’s underlying technology automatically accepts XRC payments for goods and services as a core feature within the marketing platform.

Consumers

  • Consumers will join AMARK through local businesses to earn rewards in exchange for their attention.
  • Attention value is paid in XRC and consumers will spend it in exchange for goods and services across all AMARK businesses.

AMARK will function as an engine for adoption and usefulness of the XRC currency.

ECONOMICS OF XRC VALUE

The 2016 economic report “On the Value of Virtual Currencies” commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency’s exchange rate:

  • The actual use of virtual currency to execute real payments.
  • The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply).
  • The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency.

Interactive Value Calculator

The calculator below demonstrates how the AMARK ecosystem scales based on five interdependent drivers of success. These variables are adjustable in the calculator with the defaults representative of early merchant and consumer test results.

Total Token Sale Funds
Contributed

$50M

AVG number of businesses added per salesperson weekly

2

AVG number of customers added per business weekly

2

Marketing Offer Redemptions per Consumer Annually

9

Market Price of XRC

$1

Total Merchants

Total Consumers

Merchant Demand for XRC

Cumulative XRC Burn

Sales Personnel

Represents O&O, franchise and affiliate sales teams

0

Markets

South Africa
Netherlands
Belgium
Germany
Italy

Frequently Asked Questions About AMARK & XRC

AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.

Cryptocurrency is also the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.

Demand for BTC is largely speculative resulting in significant price swings which would negatively impact the AMARK ecosystem. In addition, there is a high concentration of bitcoin ownership which is a further risk to its value and therefore a risk to AMARK.

AMARK expects to quickly build fundamental demand for XRC through regional ecosystems resulting in wide distribution of the XRC currency. If XRC appreciates in value over time, marketing through AMARK will become more effective for businesses from an increased consumer demand for XRC. Greater consumer participation will result in greater ROI for businesses. The efficiency increase will lead to more businesses marketing through AMARK.

The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements.

Consumers will join AMARK through local businesses to earn rewards in exchange for their attention and use XRC as a payment for goods and services across all AMARK businesses.

Consumers will sign up to receive rewards from their favorite local businesses. In-Store discounts, XRC redemption and attention rewards combine to offer consumers significant value. The first-time customer onboard is a simple process. The entire process can be completed within 60 seconds.

The efficiency of the AMARK system allows the fees charged to merchants to be far lower than current solutions. Current solutions are 3 to 7 times more expensive than AMARK. In addition, there are no subscription fees and no cost to the merchant until AMARK delivers a completed sale.

Payment terminals are provided by AMARK at no cost and there is a simple learning curve with virtually no merchant training necessary.

AMARK provides an AI based remarketing tool that allows a merchant to efficiently increase the frequency of their customer visits. Frequency improvements from a current customer base can have significant effects on margin for a merchant.

The remarketing tool is also free to merchants and offers customers a significant amount of value in exchange for their attention. In addition, a merchant adding customers to AMARK blocks competing businesses from reaching their customers.

Timeline

2017
Established
Started developing technology to support attention economics
2017
2018
Beta Test
Tested platform with real users and started iterating based on feedback
2018
March 2019
Pre-Sale (Tier I)
10 million XRC @ $0.20
March 2019
June 2019
Public Launch
AMARK will be publicly rolled out to merchants and consumers
June 2019
June 2019
Pre-Sale (Tier II)
10 million XRC @ $0.30
June 2019
Q4 2019
Token Sale
60 million XRC
Q4 2019

XRC Token SALE

The AMARK token sale will not follow the path of previous projects. The system is rollout ready and will be in-market prior to the token sale:

PRIOR TO ANY TOKENS SOLD

Twenty months of development and testing, the AMARK system is roll-out ready.

Pre-Sale

Pre-Sale funds will build out sales teams and initiate strategic market execution.

TOKEN SALE

The AMARK system will be in-market prior to the token sale. The sale funds will scale O&O sales teams and roll out affiliate and franchise expansion models.

Pre-sale - Tier I

MARCH 2019

10 million XRC @ $0.20

Countdown to Tier I Sale

00
Days
00
Hours
00
Minutes
00
Seconds

Pre-SalE (Tier II) - June 2019
10 MILLION XRC @ $0.30

Token Sale - Q4 2019
60 MILLION XRC

Regretfully, we cannot offer the sale of XRC tokens to citizens or residents of the United States of America.

Registration Begins February 20, 2019

Team Members

Otto Lessing

Director, Legal

Kevin Vroomen

Director, Communications and IT

Lance Sanders

Developer

Nattawat Choojirawong

Developer

Eugene Otto

Developer

Francois Odendaal

System Analyst

Kevin Blazaitis

Network Growth & Marketing

Martin de Bruin

Finance