Frequently Asked Questions About AMARK & XRC
AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.
Cryptocurrency is also the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.
Demand for BTC is largely speculative resulting in significant price swings which would negatively impact the AMARK ecosystem. In addition, there is a high concentration of bitcoin ownership which is a further risk to its value and therefore a risk to AMARK.
AMARK expects to quickly build fundamental demand for XRC through regional ecosystems resulting in wide distribution of the XRC currency. If XRC appreciates in value over time, marketing through AMARK will become more effective for businesses from an increased consumer demand for XRC. Greater consumer participation will result in greater ROI for businesses. The efficiency increase will lead to more businesses marketing through AMARK.
The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements.
Consumers will join AMARK through local businesses to earn rewards in exchange for their attention and use XRC as a payment for goods and services across all AMARK businesses.
Consumers will sign up to receive rewards from their favorite local businesses. In-Store discounts, XRC redemption and attention rewards combine to offer consumers significant value. The first-time customer onboard is a simple process. The entire process can be completed within 60 seconds.
The efficiency of the AMARK system allows the fees charged to merchants to be far lower than current solutions. Current solutions are 3 to 7 times more expensive than AMARK. In addition, there are no subscription fees and no cost to the merchant until AMARK delivers a completed sale.
Payment terminals are provided by AMARK at no cost and there is a simple learning curve with virtually no merchant training necessary.
AMARK provides an AI based remarketing tool that allows a merchant to efficiently increase the frequency of their customer visits. Frequency improvements from a current customer base can have significant effects on margin for a merchant.
The remarketing tool is also free to merchants and offers customers a significant amount of value in exchange for their attention. In addition, a merchant adding customers to AMARK blocks competing businesses from reaching their customers.